{"id":262,"date":"2020-07-15T03:10:54","date_gmt":"2020-07-14T17:10:54","guid":{"rendered":"https:\/\/blog.businessinbarefeet.com\/?p=262"},"modified":"2020-07-15T03:10:54","modified_gmt":"2020-07-14T17:10:54","slug":"setting-up-a-winning-customer-experience","status":"publish","type":"post","link":"https:\/\/blog.businessinbarefeet.com\/?p=262","title":{"rendered":"Setting Up A Winning Customer Experience?"},"content":{"rendered":"
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… Ask Yourself These Fundamental Questions<\/h1>\n<\/header>\n
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Let’s talk customers today!<\/p>\n

I don\u2019t know about you, but I have become a bit of a customer experience aficionado over the years.<\/p>\n

Especially coming from Australia where customer service can be seriously lacking.<\/p>\n

I work with clients to help them improve their customer experience, and especially in the smaller business, start up world to design their customer experience from the ground up.<\/p>\n

This is where a framework like the Business Model Canvas becomes a great tool to help business design their customer experience.<\/p>\n

In this article I am just focussing on four aspects of the Canvas; customer segments, value proposition, customer relationships and channels.<\/p>\n

Customer Segmentation<\/h3>\n

A fundamental question to ask, for me, is for whom are we creating value?<\/p>\n

And so begins the journey to focusing your business or product towards the people who are actually going to consume it. Some other fundamental questions might be:<\/p>\n